Knowledge Base

Glossary of Terms

24-hour performance is an interactive campaign activity report provided by Soundest. It reflects the number of opens and clicks of an email campaign during its first 24 hours.

Account settings. In account settings you can easily set up your Soundest account password, contact information and Sender’s email, enter translations for your signup forms, find your integrations and API keys, etc.

API key is an application programming interface for developers. It is a way for systems to connect with one another using code and API requests. You can easily generate Soundest APIs to integrate your account with other services.

Automation is a type of marketing technology that empowers online retailers and marketers to smartly manage multiple email workflows according to customer behavior. Soundest automated workflows can be found under the Ecommerce tab. They are more relevant than promotional newsletters and this is why they generate more revenue. Click here for a comparison between promotional newsletter vs. automated workflows.

Birthday Email. An automated ecommerce workflow according to which an email with special offers is sent to customers on their birthday.

Blank Template is a type of HTML email template provided by Soundest. Using Drag-and-drop Email Campaign Editor you can easily build a mobile-friendly email campaign according to your needs.

Bounce. Bounces are undelivered emails that the email client has sent back. Bounces are classified as either soft or hard.

Campaign Booster is a feature that automatically segments and sends a repeated newsletter to those who did not open the initial email and did not buy anything. This is an ideal way to give a second chance to your campaign by changing the subject line and sending it once again.

Campaign. An email you send to your subscribers. Each bulk email that is sent to the list or segment is considered a separate campaign. Unlike an advertising campaign that can include a lot of marketing activities and last for months, Soundest’s campaigns occur only once.

Cart Recovery Email, a.k.a. Abandoned cart email. Once a customer leaves a cart with products and does not complete a purchase, Soundest sends an email reminder. It can be a single email or a series of three emails.

Click Map. A click map enriches delivery reports with a visual view of the clicks on your newsletter.

Click Rate. The click rate of your campaign indicates the proportion of subscribers who have clicked on any of the links included in your email.

Credits. You use as many email credits as you have subscribers for your email campaign. Also, you need them for your ecommerce workflows. Welcome, cart recovery and other automated emails use email credits as well.

DMARC. Domain-based Message Authentication, Reporting and Conformance standard. This has been developed in order to defend email users from receiving a large amount of spam and phishing messages. Applying this policy means that emails from, and (the entire list of domains is available here) can be sent using only their original servers. Learn more about DMARC.

DNS Record. Domain Name System is a naming system that designates domain names and maps them to IP addresses.

Domain Keys. An email authentication system that is designed to verify the DNS domain of the sender to prove message integrity.

Email Campaign Editor. Soundest Email Editor allows you to quickly add, delete, duplicate, and move content blocks in your campaign layout by dragging and dropping the elements where needed.

Email Campaign Wizard. The wizard walks you through the different steps to create and send your email campaign: define campaign information, choose a template, simply add products and other content, and send or schedule a delivery.

Email Client. A web application or desktop program that displays and manages your email. Gmail, Apple Mail, Outlook, and AOL are a few examples of popular email clients.

ESP. An Email Service Provider, like Soundest or Mailchimp is a company that provides bulk email services and email marketing tools.

Export List. Soundest has added an “Export” function to your subscriber lists for your convenience so that you can easily export your subscribers with all their data in an .xls format file.

Import List. You can import your subscribers to Soundest lists in three different ways.

Integration. This refers to automatically syncing client data to Soundest from another software platform or application.

ISP. An Internet service provider (ISP) is a company that provides customers with Internet access.

Non-subscribers. Visitors of your online shop who have interacted with it (e.g. tried to make a purchase) but haven't opted in to receive your campaigns.  

Open Rate. The open rate of a campaign shows how many recipients have opened the email. Learn more about Soundest reports.

Opt-in. The act of someone giving permission to be added to a mailing list. Opt-in can be either single or double. A single opt-in is when a subscriber submits his/her email address into the signup form and gets onto the list. A double opt-in requires the subscriber to click on a confirmation link in a follow-up email after they submit their information through a signup form.

Order Follow-up Email, a.k.a. Thank-you Email. This email belongs to automated ecommerce workflows. It is sent automatically once your customer meets this email condition, i.e. immediately after the purchase, or one year after the purchase.

Plain Template. This is a kind of email template provided by Soundest. If you want to use your own HTML, you can choose this template and in the Email Campaign Editor use “HTML code” element. Testing this kind of email is crucial before sending it to your customers.

Plain Text Campaign. This is an email that does not contain any images, rich text formatting, or links.

Pop-up is a popular signup form, which pops-up on the customer’s screen asking them to signup and usually offering a discount, free shipping or other incentives. In Soundest it may appear according to certain defined conditions. Learn more.

Preheader is a text that follows the subject line when an email is previewed in a subscriber's inbox. A preheader is often a call to action or teaser of the email content.

Preview. An option in the Campaign Editor that shows how your campaign will appear on a desktop or mobile device.

Product Listing Template. This is a kind of email template provided by Soundest. This template is the best option when you want to include many products into your email campaign. They are laid out nicely in a mobile-friendly way.

Product Picker. This is a unique Soundest's feature that saves you a lot of time. It allows you to pick products from your newsletter while just browsing your online store. A system automatically adds them and complements them with pictures, descriptions and pricing.

Re-activation Email. This kind of email is sent to recently inactive customers to remind them about your brand and encourage them to purchase. Re-activation emails usually use incentives - free shipping, personal discounts, etc. Also, they best work when sent in a series of three emails.

Reports. In the Reports tab you will find all your email campaign reports as well as automated workflow reports: opens, clicks, number of orders, revenue per email campaign, device reports, etc.Learn more about Soundest reports.

Sales generated. Sales graphs indicate the amount of sales generated per campaign and number of orders placed. Soundest tracks sales from each newsletter and shows them next to opens and clicks, so you can get a full view of the results.

Scheduled Emails. When an email campaign is built and tested, you can schedule it to be sent thereafter. In the last step of Email Campaign Wizard, set up the date and time when it should be sent and Soundest will take care of it. All scheduled campaigns can be found in Campaigns tab -> Scheduled.

Scratch Card. This is a unique feature available only in Soundest. Using scratch card lottery you can entertain your subscribers and double or even triple your click rate.

Segment. A collection of email addresses in Soundest, maintained in the Subscribers tab, that are defined by a set of conditions, e.g., everyone that has ever purchased a product, opened a specific email, etc. Different from a fixed list of subscribers, a segment will grow as new people meet the conditions.Learn more.

Sender ID. Sender ID verifies the sender’s identity using the From: or Sender: header fields. It is simply a different way to identify the legitimacy of a sender.

Sender’s Email Address. The sender’s email address is what recipients see in the From: field of your email campaigns. It also serves for replying to any emails or bounce messages and receiving test emails.

Show-off Template. This is a kind of email template provided by Soundest. This template is the best option when you want to highlight one of your products or want the main message to look bigger. In this template, you should add the product listing below the main statement.

Signup Forms. These are different forms where your online store visitors can subscribe to your newsletter. It can be a signup box, signup page, pop-up, etc. Learn more.

Spambot. It is a program designed to collect, or harvest, e-mail addresses from the Internet in order to build mailing lists for sending unsolicited e-mail, also known as spam. Later on these illegally acquired email addresses might be pushed through one of your signup forms for your campaigns to result in very poor metrics.

Spamtrap. Spamtraps are usually email addresses that are created not for communication, but rather to lure spam. To make sure your list is clean of spamtraps, do not upload any purchased or illegally acquired contact lists. Also, we suggest using Spambot Hunter for Shopify.

Subscriber List. In Soundest, you can send your email campaigns to a list of subscribers as well as to segments. You can create lists yourself and add subscribers manually or connect them to your signup forms and they will be updated constantly.

Subscribers. Website visitors, customers, or social media fans that have expressed an interest in receiving your promotional newsletters by submitting their email addresses into your subscribe form.

Suspension. A temporary hold on sending campaigns placed on a Soundest account due to compliance-related issues.

Template. An HTML file that serves as a starting point for a new campaign. This is like a container for the campaign's content where the design layout and content reside.

Total Clicks. You can see the total as well as unique number of clicks on the Click Map. The number of total clicks identifies the overall number (unique and multiple) of subscriber clicks on the links in the campaign, i.e. if the subscriber clicks on the three different links in the campaign, it will count as three total clicks and only one unique click.

Unique List ID. You may need this unique List ID when integrating with other tools using an API. You can find it in your Subscribers tab -> Choose a list -> Settings.

Welcome Email. This kind of email belongs to automated email workflows. They are sent to new subscribers automatically once they submit their email addresses into the signup forms.

Workflow. Automated email workflows allow you to set up an email or series of emails that are sent to your customers according to their behavior (e.g. abandoned cart).

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