Knowledge Base

Campaign Booster

Campaign Booster is a feature that gives you a second chance to poke your customers and grab their attention if they skipped the campaign for the first time. The campaign booster gets smarter every day. Your boosted campaign will be sent only to those customers who have not opened the initial campaign and are most likely to make a purchase. It will increase your open and click rates as well as sales up to 30%.

How does it work?

Boosting your campaign has been never easier. There are several ways you can do that. 

  • You can enable a campaign booster in the first step of the new campaign creation. Just after the subject line click on the campaign booster and enter the subject line for it.
  • If you are not sure, whether it’s worth to boost the campaign in advance or not, don’t worry. The campaign booster button will appear next to the campaign reports immediately after its launch. Click on the button, enter the subject line and boost.

You can boost your campaign one time only and no later than 46 hours after initial sending. Doesn’t matter either you do it while creating a campaign or a day after, Soundest sends it to the non-openers after 48 hours after initial sending.

Let's say, you made a special limited-time offer on your store and sent a campaign to inform your subscribers about it. Some have read it, some have bought, but what about those who ignored? After 48 hours, the same email with a different subject pops into their mailboxes.

It's just one of examples of how to turn it to your advantage. You can add two completely different subject lines, as it depends on the case. Just try and see what works for you best.

The right timing

We have set the 48 hours time limit for the Campaign Booster because of a good previous practice. You see, within this time gap it becomes clear who have noticed your email and opened it and who of the customers have missed it forever. 

This technique is often called remailing, but we call it Campaign Booster. Soundest takes care of everything for you - you just have to enter the extra subject line if you want to boost.

Reports from your Campaign Booster you will see in the reports, next to the rest email campaigns.


Newsletter Booster is a feature in Premium plan. It will appear as an option during creating your campaign.

Where can I find scheduled Boosters?

After you enable a Campaign Booster, Soundest automatically creates another campaign (with different subject line) in Scheduled emails tab. This campaign name will start with "Booster:". If you want to cancel a scheduled email (using Booster), go to Scheduled emails, click "Arrow" icon of that email. This way Campaign Booster's scheduled email will be restored as a draft. 

Campaign Booster is available for Shopify, Bigcommerce, Tictail, Magento, Oxid eSales, PrestaShop, and WooCommerce stores.

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