Knowledge Base

Compliance 5 - Did Your Contact Subscribe to Your Email Campaigns?

The first step to building a successful list is to get permission from subscribers who want to receive your campaigns. Permission is not only common courtesy, it’s required by international law and our Terms of Use. Make sure your mailing list consist only of contacts who have expressed their permission to receive marketing emails from you. 

Consequences without permission

People who haven't given you permission are more likely to report your campaigns as spam, and less likely to engage with your campaigns or make purchases. It’s in your best interest to always secure express permission.

Spam reports can lead to aggressive spam filtering or blacklisting, which makes it impossible for some subscribers to receive any of your campaigns. This can also damage Soundest’s reputation as a whole and negatively affect delivery for all our users, thus we might terminate your Soundest account. 

Spam reports

When someone reports an email as spam, their inbox notifies their internet service provider (ISP) that the message in question looks suspicious. The ISP then tracks how many people on their network report emails from the sending domain as spam.

Your recipients are also more likely to mark your emails as spam if they’re not familiar with your company. Make sure these labels are clearly tied to your brand, and send campaigns regularly so subscribers don’t forget who you are. You should always include a permission reminder in your campaign footer.

Examples of compliant and non-compliant mailing lists

Here are few examples for you to better understand which lists are allowed in Soundest, which ones aren’t.

You bought a list of 15 million emails from the guy on the Internet, and...
As a permission-based email service, purchased lists violate our Terms of Use and don't generally result in opens and clicks for your campaigns. These addresses could also result in higher bounce and abuse rates, which can damage your sending reputation.
You set up a booth at a trade show, and the trade show host provided me with a list of all attendees who came, so they're obviously interested in what you’re selling...
This is too risky. If the subscriber did not sign up to receive email from your company specifically, you risk abuse complaints. 
During a conference your employee was carrying a tablet with opt-in form and asking people to subscribe... 
This is okay to use if each attendee or visitor knew they were going to receive emails from your company.
People who sign up for your service sign in through Facebook and hand over their email addresses by signing up.
This doesn't necessarily equal permission, and can result in bounces, unsubscribes, and abuse complaints, which could damage your sending reputation. The only way you can use email in such way is if a user ticks a checkbox “I agree to receive marketing emails”.
You set up a fish bowl by my cash register, so customers can drop in their business cards for a chance to win a free lunch...
Although these people voluntarily provided their contact information, they didn't ask to receive emails.
You set up a fish bowl in your store, and asked people to drop their cards in to subscribe to the email newsletter.
If you explicitly told people you would send them emails, it's okay to use Soundest. But keep in mind that since these are offline subscribers, you'll have difficulty proving they gave you permission. If you get a lot of spam complaints, and ISPs or anti-spam organizations threaten to blacklist you, you may have difficulty proving you were given permission. Hold on to a copy of the subscribers' business cards in case you need to provide these as proof of permission.
When people buy from my online store, I ask them if they'd also like to subscribe for email newsletters and promotions.
If they checked a box to subscribe to emails, then they gave you permission. We advise against using a box that is checked by default, because no action is required.
I'm a real estate agent. I got this email list from our local real estate organization and...

This is considered a third-party list. These lists tend to generate abuse complaints and are a violation of our Terms of Use. We recommend you add a signup form to your website or Facebook Page to build your own list of subscribers who are most likely to engage with your messages.

Have any additional questions? Feel free to contact us at

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