To assure that your sender’s reputation is kept intact at all times, we are using a complex verification process, which can be triggered by inactivity of an account or rapid growth of contact list. If your campaign is being verified - do not worry, this is all for a good cause.
How this works:
- A small batch of your subscribers receive newsletters of a certain campaign.
- We check the reports of that batch to make sure you are safe to send it to the remaining part of contacts and there will not be any harm done to your sender’s reputation (bounces, spam reports and unsubscribes do not exceed the limits).
- If everything goes well, campaign is sent to the remaining subscribers - you will not need to do anything additionally. In case we notice any issues, we stop the campaign and inform you about it on the account and over email. You will be able to resolve the issues by going through a helpful wizard. Our support will help you out as well, if there is any need.
Of course, this verification might take some time. Usually it does not hold your campaign for more than 30 minutes, but it might take up to 90 minutes in rare cases. Our sending process is really quick, once the verification is done, your campaign goes out within minutes.